Botanical Art Stamps

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          Description
          Description
          Value:��First-Class Mail Rate
          Issued:��January 29, 2016
          First Day City:� Atlanta, GA
          Type of Stamp:� Definitive (Imperforate)
          Printed by:� Ashton Potter
          Method:� double-sided booklet of 20
          Today, about 1,800 botanical gardens exist across the globe.� These can range from small specialty gardens to sprawling campuses that contain thousands of plants.
          Botanical art has complemented gardening catalogs and magazines for over two centuries.� In 1784, David Landreth established the first mail order seed catalog.� His reputation grew and soon Landreth��s customers included George Washington and Thomas Jefferson.
          Landreth introduced the zinnia to the United States in 1798, followed by the first truly white potato, and then the tomato.� In 1832, he unveiled the nation��s first floral and horticultural magazine. �Following Landreth��s success, the 19th century saw an explosion of seed companies and catalogs.
          The Industrial Age ushered in items of convenience and created more leisure time for many Americans.� Elaborate flower gardens came in trend, and seed catalog covers were the best place to showcase new varieties. �The W. Atlee Burpee Company was especially skilled in promoting new and improved seed varieties each year.� Beautifully executed cover art created desire for these new varieties, and sales soared. Other companies soon followed suit and many still prefer using cover art over photography today.